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Bill Martin Assumes Marketing Post for Atwood

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June 3, 2010 by   Leave a Comment

Bob Martin

Bill Martin

Atwood Mobile Products LLC has announced the appointment of Bill Martin and Shane Doehrmann to its management team.

Shane Doehrmann

Shane Doehrmann

Martin was named director of marketing for the Elkhart, Ind.-based firm. In this redefined role, Martin will function as a leading source of market intelligence for Atwood and will be tasked with developing, executing and maintaining marketing strategies to meet Atwood’s organizational objectives.

“Bill brings a dynamic and creative personality to this role and his 12-plus years of RV OEM executive marketing experience will offer Atwood a unique perspective regarding OEM, dealer and RV consumer values,” stated Kip Ellis, vice president of sales and marketing.

Most recently Martin served as vice president of marketing for Coachmen Industries. In his new role, Martin will remain in the Elkhart area and be located at the Atwood Center at 1120 N. Main St.

Martin is a graduate of Purdue University with a degree in public relations. He and his family reside in the Goshen area and he can be reached at b.martin@atwoodmobile.com.

Doehrmann will fill the position of commercial manager for the hardware division. In this role, he will function as the lead manager of Atwood’s strategic sales and product management interests for the chassis and seating hardware product lines largely serving the commercial markets. He will also play a supporting role with the RV sales team in a product management capacity for the chassis hardware product lines crossing over into the RV market.

Doehrmann brings a technical aptitude and an analytical strategic mindset to this role following 15-plus years of diverse experience in engineering management and product line/marketing management with Honeywell, Goodyear and most recently with the Wellman Products Group – a $300 million manufacturer of brake and transmission components.

He holds a bachelor of science degree in mechanical engineering from Purdue University and a masters of science in aerospace and Mechanical engineering from the University of Notre Dame. He is based at Atwood’s Elkhart – Charlotte Avenue facility and can be reached at s.doehrmann@atwoodmobile.com.

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