Go RVing’s Facebook fan page is surging in popularity with the site now boasting more than 10,000 registered fans.
The number of fans of the page has grown steadily since being launched in May 2008, and passing the 10,000 milestone is a significant development, placing the Go RVing page in elite company, the Recreation Vehicle Industry Association (RVIA) reported in a news release. According to Sysomos, a social media monitoring and analytics firm, only 4% of Facebook fan pages have more than 10,000 fans. The company also reports that a full 77% have fewer than 1,000 fans.
“The popularity of the Go RVing page is a tremendous boost to our efforts,” said RVIA Vice President and Chief Marketing Officer Gary LaBella. “It is a popular online meeting place where avid and would-be RVers alike share their passion for RV vacations, and there’s no endorsement as powerful as one that comes from an actual RVer.”
While staff posts comments or asks questions intended to elicit fan responses, active fans also regularly post questions to each other for advice and engage in enthusiastic conversations about the RV lifestyle.
“RVing is the best way to go!” proclaimed one recent post. “I am so happy to have found Go RVing on Facebook. I’m always looking for somewhere to go and other RVers to travel with,” reads another. “My husband and I just purchased our first RV this week and we’re excited to take it out for the first time. So much to learn…” added a new RV owner. “Love this site,” one enthusiastic fan simply wrote.
Once thought of as a social networking site for kids and teens, now 45% of Facebook’s 45.3 million active users are 26 years of age or older. Although users are growing exponentially in every demographic, women over 55 are the site’s fastest growing audience.
Go RVing’s presence on Facebook is part of a larger effort by the group to make use of low-cost, highly popular social media outlets to deliver Go RVing messages to consumers. Go RVing also actively cross-promotes its social media presence through entries on Twitter, an eNewsletter with over a quarter million subscribers, a blog by travel writer Brad Herzog, and the interactive GoRVing.com website.
To view Go RVing’s Facebook page, go to www.Facebook.com and create a free account. Then enter “Go RVing” in the search box to become a fan.