Brian Tillett, president of Peterson Industries Inc., promises to unveil a new concept never before done in the RV industry during his company’s 35th Annual National Dealer Show July 18-20 in Smith Center, Kan.
Tillett said the company is keeping the concept under wraps until the show and declined to provide any details.
“It’s going to change the way things are being built in the industry,” he told RVBUSINESS.com today (June 24). “As soon as the other manufacturers see it, they will be doing it. It’s not rocket science but no one has thought of it. That’s why I at least want to get to Louisville with it.”
Tillett said the company, which manufactures Excel brand fifth-wheels, won’t distribute brochures promoting its new concept until after the dealer show. He predicted the industry will copy the idea.
The dealer show will be held at the plant location in Smith Center. Dealers will begin to arrive Sunday afternoon. Dealer show will kick off Sunday evening with grilling and camaraderie.
Monday morning, the day starts off with a light breakfast. Dealers will spend most of the day looking at the hundreds of changes Peterson Industries has made to the product lines since 2010, including the unveiling of the new concept.
Monday evening, the company will host a banquet featuring entertainment, as well as awards for the dealers.
Tuesday morning, a breakfast will be provided followed by a sales meeting which will conclude the dealers show.
Peterson Industries has been in business 44 years and has a nationwide dealer network and also sells in Canada.