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Stat Surveys: April Towable Sales Up 10.4%

Sales of towable RVs rose 10.4% in April compared to April 2009, Statistical Surveys Inc. (SSI) reported today (June 21).

Travel trailers and fifth-wheels led the way, showing 15.4% and 6.8% increases, respectively, over April 2009.

Camping trailer sales were off 10.5% and park model sales were off 12.5%.

Thor Industries Inc. led in travel trailer sales with a 30.6% market share. Forest River Inc., with Coachmen RV sales factored in, claimed a 25.5% share. Jayco Inc. was third with a 13.1% share.

Thor also led the fifth-wheel category with a 39.1% share. Forest River combined with Coachmen had a 21% market share. Heartland Recreational Vehicles LLC was third with a 14.4% share,

The folding camping trailer leader in April was Forest River with a 38.8% market share, followed by FTCA Inc. with a 23.3% share. Jayco was third with a 14.6% share.

Thor also held a narrow lead in the park model category with a 17.2% market share in April, leading Skyline Corp in second with 15.8% and Clear Vue RV in third with a 7.9% share.

For year-to-date, towable sales are ahead of the 2009 pace by 3.4%.

Travel trailer sales are ahead of the 2009 pace by 7.8%, while fifth-wheel sales are ahead of 2009 by a scant 0.3%.

Folding camping trailer sales trail 2009 by 19.2%, while park model sales trail the 2009 pace by 4%.

The market leaders in the four categories year-to-date were Thor in travel trailers, fifth-wheels and park models and Forest River in folding camping trailers.

SSI reported that the state of Minnesota experienced delays in processing data. And data for the states of Georgia and New Mexico was unavailable. Sales for both states will be inserted in the April report when it becomes available, SSI noted.

To subscribe to the SSI monthly sales report, contact Scott Stropkai, national sales manager, at (616) 281-9898 ext 128. (616) 446-8179 (cell).

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