Jayco Reintroduces Insignia Class A Brand

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July 30, 2010 by   Comments Off on Jayco Reintroduces Insignia Class A Brand

The 2011 Insignia by Entegra Coach Inc.

The 2011 Insignia by Entegra Coach, a division of Jayco Inc.

Jayco Inc.’s Entegra Coach division has reintroduced the Insignia Class A diesel pusher as the entry-level unit in the high-end Entegra line. ”As we have in several of our other products, we have incorporated higher end features in a lower-priced coach,” said Sid Johnson, marketing director of Middlebury, Ind.-based Jayco.

With a base MSRP of $265,000, the Insignia is available in three quad-slide, rear-bedroom floorplans. The Entegra, which went into production earlier this month, made its retail debut last week at The Rally Affinity Group Inc.’s 11th annual consumer gathering July 22-25 at the Kentucky Exposition Center in Louisville, Ky.

National Sales Manager Tad Jenkins, a former Idaho dealer, reported that Jayco sold four Entegra diesel pushers during the rally. ”We made a very nice coach more affordable,” Jenkins said of the Insignia. ”People are impressed at the look and feel of the Insignia at that price point.

Built on a 32,400-pound GVWR Freightliner XCR chassis powered by a 360-hp Cummins ISB diesel engine, the Insignia features heated-and-enclosed holding tanks, frameless flush-mounted slideout rooms, gel goat fiberglass sidewalls and a steel-reinforced front cap and windshield frame plus interiors sporting glazed maple hardwood cabinets and leather hide-a-bed sofas.

Johnson predicted that with the country having emerged from the Great Recession, demand for motorhomes will increase. ”There’s almost a vacuum that has developed and there will be fairly significant demand over the next several years for Class A motorhomes, particularly in the diesel-pusher segment,”Johnson said.

Jayco Inc. in June started assembling the high-end Entegra in a 30,000-square-foot addition to its factory complex in Middlebury.

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