RV Industry Garners Major Media Attention
AARP The Magazine, the world’s most highly circulated publication with 47 million readers, featured an RVing couple in the May/June 2010 issue in an article titled “Retired and Loving It!”
The article focused on several couples at varying income levels who are enjoying their post-career lives despite the current economic mess, the Recreation Vehicle Industry Association (RVIA) reported in its current issue of RVIA Today Express. One of those couples is Jerry Shea and Mary Sullivan of Cambria, Calif. After the bottom fell out of the California real estate market, the two sold their realty business and made plans to hit the road in their motorhome, criss-crossing the country to reconnect with friends and visit far-flung children.
Meanwhile, the editors of Popular Mechanics, another influential magazine, have requested that RVIA members regularly send all their product releases to the attention of associate editor Greg Anderson at GEAnderson@hearst.com. This includes product announcements, innovations and any new and interesting gadgets that might intrigue the magazine’s techno-savvy audience.