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RVIA Spokesfamily on Hot Streak with Media
Posted By RV Business On July 1, 2010 @ 9:02 am In Breaking News | 1 Comment
The Recreation Vehicle Industry Association’s (RVIA) “National Explore America Family” – author Brad and Amy Herzog and their two young sons – are on the road for their 11th consecutive summer as RV travel spokespeople, celebrating the Centennial year of this family-friendly industry.
Interviewed in every market they’ve visited for RVIA since the media tour began June 4, the Herzogs’ RV travels have made television news in Detroit, Buffalo, N.Y., Rochester, N.Y., Syracuse, N.Y., Providence, R.I., Springfield, Mass., and Hartford, Conn., so far. Newspaper coverage has appeared in additional markets including Boston and Pittsburgh, the RVIA reported.
Winnebago provided a Vista Class A motorhome for the tour, which will take the family to 13 states in total.
“The Herzogs’ special appeal to young families, combined with their knowledgeable advice on taking economical, convenient RV road trips, make their media tours extremely effective,” said RVIA Vice President and Chief Marketing Office Gary LaBella. “For 100 years, American families have been enjoying this kind of vacation. The Herzogs give the media compelling evidence of why RVing’s appeal never fades.”
Since their first RV trip, Brad and Amy have logged more than 110,000 miles, visiting all 48 contiguous states. Their sons, Luke, 9, and Jesse, 8, will be visiting their 46th, 47th and 48th states this summer.
“It was a life changing experience,” Brad Herzog told the Providence Journal, describing his year-long RV travels with his wife as newlyweds in 1996. “We had just thought of it as a way to get from A to B,” he said. “But driving with this big windshield, the movie of America is playing in front of you. And you can stop the film anytime you want and enter the picture.”
In addition to serving as an RVIA media spokesperson, Herzog also writes a popular on-the-road blog for GoRVing.com about his family’s RV journeys. Read recent accounts of their adventures at http://www.gorving.org/blog/.
Inspired by his RV experiences, Brad Herzog has received critical and commercial acclaim for his travel memoirs – States of Mind and Small World – published by Simon Schuster. His new book, Turn Left at the Trojan Horse, is helping to garner media attention for the tour.
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