SSI: May’s U.S. Motorized Retail Sales Up 6.2%
Retail sales of motorhomes in May rose 6.2% over May 2009, Statistical Surveys Inc. reported today (July 12).
May’s performance was bolstered by a 21.3% rise in Class C sales, which more than offset the 6.8% drop in Class A sales.
Thor Industries Inc. zoomed into the top spot in total sales in May, thanks to a hefty gain in Class C sales. Thor’s market share in May was 25.2%, far outpacing runner-up Forest River Inc./Coachmen RV with 21.6% share. Winnebago Industries Inc. followed with a 14.5% share.
In Class A sales, four firms jockeyed for the top spot, won by Winnebago with a 17.1% share. Tiffin Motor Homes, was a close second, Thor was third and Fleetwood RV was fourth.
In Class C sales, Thor led with a hefty 33% market share. The combined Forest River/Coachmen RV share was 27.8%. Fleetwood followed with a 12.7% share and Winnebago was next with a 12.2% share.
For year-to-date, total motorhome sales are dead even with 2009.
Class A sales trail the 2009 pace by 6.2%, while Class C sales are ahead of the 2009 pace by 8.1%.
The May report does not include sales data from Georgia or New Mexico, as each state reported delays in recording and distributing information.
To subscribe to Statistical Survey Inc. reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128. (616) 446-8179 (cell).