Stat Surveys: May Canada Retail Sales Mixed

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Towable RV sales in Canada rose 18.7% in May, compared to May 2009, while motorized  sales were off 9.7%, Statistical Surveys Inc. (SSI) reported today (July 21).

Travel trailer sales, which constituted nearly 70% of all towables sold in May, led the way,  up 22% in May and 31% year-to-date.

Fifth-wheel sales rose 11.7% in May and 18% year-to-date.

Folding camping trailer sales rose 7.2% in May and 4.6% year-to-date.

Park model sales soared 50% in May and 30.1% year-to-date.

Thor Industries Inc. was the sales leader with a 27% market share of all towables sold in May.

Forest River Inc. was runnerup with a 20% share, or 23.9% when combined with Coachmen RV.

By product, Thor led in travel trailer market share (27.5%), fifth-wheels (33.8%) and park models (59.3%).

Forest River was the folding camping trailer leader with a 31.2% market share. Combined with Coachmen RV, its share was 45.7%.

Motorized retail sales have softened after starting the year hot, rising 16.6% through the first quarter. Year-to-date, motorized sales remain up 6.3% over last year’s pace.

Class A sales rose 7.5% in May and are up 25.9% year-to-date.

Class C sales fell 24.4% in May and were down 17.5% year-to-date.

Thor was the top motorized sales leader in May with a 30.2% market share. Winnebago Industries Inc. was No. 2 with a 20.2% share.

Winnebago Industries led a tightly bunched pack with an 18.8% market share for Class A, while Thor was the clear leader in Class C sales with 47.5% of the market.

To subscribe to SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128 or (616) 446-8179 (cell).