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Canadian Closes California RV Dealership

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August 2, 2010 by   Leave a Comment

A Canadian RV dealer who opened American All-Star RV in late 2009 off Highway 91 in Riverside, Calif., his first U.S. dealership, has closed the store less than a year later, the Riverside Press-Enterprise reported.

Bruce Urban, owner and president of Western RV Country Group of Companies in Alberta and American All-Star RV, said in late October 2009 that he chose Riverside to be close to manufacturer Pacific Coachworks, whose travel trailers were some of his biggest sellers in Canada.

The dealership at 7207 Indiana Ave., which featured a patriotic color scheme and tall statues of athletes visible from the highway, closed in July.

Urban did not return calls seeking comment.

The dealership hadn’t sold any new travel trailers in 2009 and sold just nine in the first five months of 2010, according to vehicle registration information from Statistical Surveys Inc. (SSI) based in Michigan.

The company’s statistics don’t account for used RV or travel trailer sales, which can account for two-thirds of all dealership sales on average, according to SSI.

In six Southern California counties — Riverside, San Bernardino, Los Angeles, Orange County, Inyo and Ventura — there were 2,292 sales of new RVs between January and May. There were 2,304 vehicles sold during the same five months in 2009. Nationally, sales were up 4% through May, according to the company.

Now that the dealership has closed, trailers built by Pacific Coachworks are no longer carried at any dealerships in Riverside, San Bernardino or Orange counties.

Dane Found, president of Pacific Coachworks, said the company is working on securing a new dealership locally.

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