TaigMarks Inc. has been named as the new marketing and public relations agency for Dicor Corp. Both firms are based in Elkhart, Ind.
TaigMarks is a full-service advertising, marketing and public relations firm with particular expertise in product launches and branding strategy. It has a long history of service to the RV industry, including clients such as Coachmen-Forest River, Workhorse Custom Chassis, Dometic, Blue Ox and TRA Green Certification. It also serves a diverse range of clients involved in such fields as health care, hospitality, outdoor recreation, cabinetry, financial services, trucking, higher education and poultry drinking systems, according to a news release.
Presently TaigMarks is assisting Dicor with an extensive rebranding effort and the marketing launch of its new affiliate, Vixen Composites.
“Dicor is a great match for us because of the depth of RV knowledge that we both bring to the table,” said Steve Taig, president of TaigMarks. “Dicor is the kind of client that we enjoy working with because it allows us to use the full range of our capabilities, from developing brand charters to coordinating marketing and public relations action plans. We think the ability to develop a branding plan from conception, and then helping to implement the marketing plan, makes us most effective.”
Dicor is a leading supplier of innovative products to the OEM and component manufacturers for recreational and conversion vehicle industries, as well to distributors in the recreational vehicle and automotive aftermarkets. It is currently bringing to fruition a $6 million start-up of Vixen Composites, which will manufacture advanced composite materials for RVs and other products.
Current affiliated companies include Dicor, United Shade, Alta Resources and Seal Design, all of which provide a variety of components, materials and services that enhance RV manufacturing and the RV experience for the consumer.
“We appreciate TaigMarks’ RV knowledge and the strategic thought its associates put behind everything they do,” said Dicor President Gregg Fore. “We think TaigMarks and its creative team will help us focus our message and provide a more cohesive identity for all our companies, which will keep Dicor’s success growing for many years to come.”
For more information about TaigMarks, visit www.taigmarks.com or call (574) 294-8844.