Burning Man, the fabled celebration of art and self-expression in Nevada’s Black Rock Desert, creates a big bump in business for El Monte RV Rentals.
Long linked to the Burning Man festival as a supplier of RV rentals to attendees of the event, the Los Angeles-based RV rental firm has learned to prepare for the rush, according to a news release.
This year’s Burning Man festival runs Aug. 30 to Sept. 6. Tens of thousands of participants bring in everything necessary for survival on the playa. Festival goers create “Black Rock City,” with fantastically decorative camping villages and spectacular expressions of art. A “leave-no-trace” festival, Burning Man culminates in disassembling the entire temporary community and clearing away all traces of the festival.
Preparing for Burning Man means planning for water, food, shelter and fuel during the event. Few vendors are allowed within Black Rock City and disposal of wastewater and sewage is tightly regulated by BLM. Recreational vehicles have become popular as festival goers have learned the rigors of life on the desert without adequate preparation.
In addition to renting motorhomes for the event the company offers luxury RV rental packages that include a fully outfitted and provisioned deluxe motorhome delivered to the attendees campsite at the event.
“We begin moving in inventory early for Burning Man rentals to our Burning Man departure campground location in Reno, as well as others on the West Coast. This has become a major camping event, something we many adventurous RV campers want to experience,” says Joe Laing, director of marketing for the nationwide RV rental firm.
Laing noted that area El Monte RV Rentals locations start taking reservations immediately after one Burning Man event for the next year. Festival planners expect that nearly 50,000 people will attend in 2010.