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Florida RV Dealers Gear Up for Holiday Sales
Posted By RVBusiness On August 30, 2010 @ 8:37 am In Breaking News | No Comments
Recreational vehicles have become synonymous with the three-day weekend celebrating the efforts of working Americans and the end of summer. That means RV dealerships are gearing up for this week’s influx of customers, who are preparing for next weekend’s festivities, wherever the road leads them, the Florida Times-Union, Jacksonville, reported.
General RV in Orange Park is preparing for the expansion of its Wells Road dealership. Operations Manager John Dyer said that this is a perfect time to rearrange the facility and get ready for the holiday weekend, as well. He has ordered American flags for decoration and is working on reassembling the lot.
General RV has marked down all 2010 products and will have specials on folding camping trailers, fifth-wheels, travel trailers and motorhomes.
“Because of our size and buying power, we are able to put together phenomenal deals,” Dyer said. “Our customers benefit from our buying power.”
General RV is a family-owned business that has been in existence for 50 years. There are six locations in Michigan, one in Ohio and the one in Orange Park. They sell parts and service all RVs.
Dyer, who has been with the company for 10 years, said the summer months were excellent for General RV, especially the servicing of air-conditioning systems.
The same can be said for another Jacksonville-area dealership.
Matt Bateh, general manager of Suncoast RV on Beach Boulevard, said he’s seen an increase in business now that summer is ending.
“With school starting, we are seeing a lot of boat trade-ins for RVs,” Bateh said. “We have fewer [customers] interested in pull-behinds, and we have a lot more Northern folks with motorhomes.”
Suncoast RV, also a family-owned business, has been in business 28 years. Bateh, who has been with the company for 12 years, said that being family owned and run allows customers to call the owner directly if they have a problem.
For Labor Day, Suncoast RV will have deals on motorhomes and special financing with no payments for three months with 10% down.
“The bank is allowing us to work with customers, so you can get an RV with finance options with a relatively cheap monthly payment, if you qualify,” Bateh said.
South on Interstate 95, Camping World RV on Prime Outlets Boulevard in St. Augustine is simply bringing in a large amount of inventory, said General Manager Scottie Manson.
“We are having an open house to promote our excess inventory,” Manson said.
Camping World has 47 stores nationwide and has been in business for 40 years. Labor Day is one of the biggest weekends of the year for Camping World, as far as sales go.
“There is nothing that won’t be on sale,” Manson said of the Labor Day weekend. “We treat customers right; nobody beats our deals.”
Camping World also will have special financing with a bank representative on-site at the open house. Appraisers will be on-site, as well, for trade-ins, and the dealership welcomes motorcycles, boats and more.
Alan Dulberger, Camping World RV’s general sales manager, is now serving as president of the Florida RV Trade Association, which has been around since 1979. Its purpose is to promote the general welfare of the recreational vehicle and camping industries throughout the state of Florida. Dulberger served as the organization’s vice president for the last three years.
“I have been able to bring great customer satisfaction skills [to Camping World RV] from my knowledge [gained] from the association,” Dulberger said.
The summer has been outstanding for Dulberger’s dealership. Manson said sales are up 50% and not all of them are from motorhome sales and service. Customers are purchasing items like blankets, barbecue grills, motorcycle accessories and picnic accessories.
“The mood is soft in some locations in the industry. It’s all doom and gloom,” Dulberger said. “But the traffic has been unbelievable here and the mood has been up.”
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