Midwest RV Super Show Begins This Morning
Watch today’s Featured Video from WSJV-TV, Elkhart, Ind.
Elkhart will host the Midwest RV Super Show this weekend.
The event returns after organizers canceled last year’s show due to the recession, but this year, a lot is expected.
Those rock bottom lows have seemingly passed.
“Shipment numbers were the lowest in decades in the last few years. This year, shipment numbers are some of the highest they’ve ever been,” said show director Mark Bowersox.
Bowersox says dealers will display more than 140 RVs at this year’s show.
Dealer Rob Reid will be there to take advantage of what he says is a buying public.
“This year our web traffic is up 60%. Our foot traffic is up probably 30% to 40%. With all that said, the buyers are there. It’s not just people out there kicking the tires and shopping, they are actually buying units now,” said Reid.
In the RV Capital of the World, it’s understood that RVing isn’t just a luxury, for many it’s a necessity.
“RVing is something that everybody wants to do. It’s not an option, it’s a lifestyle,” Decock said.
Reid says that, “They’re not just going to sit by and not go camping, or not enjoy good family time.”
It’s a passionate consumer base that has the RV industry back on the map, and headed in what Bowersox believes is the right direction.
“I’m not an economist and I’m not sure that I believe the ones that I do hear. Everybody seems to have a different theory, but what we see in the RV industry is hopefully some long-term, sustained growth,” Bowersox said.
It’s well-documented that where the RV industry goes, the national economy soon follows.
Economists say that once the industry starts to prosper, it usually takes about six months for the entire economy to follow suit.