National Media Outlets Tout RV Sales/Travel
The Associated Press and Parenting magazine focused the media spotlight on RVing’s growth with stories that Recreation Vehicle Industry Association’s (RVIA) PR team worked closely with reporters to develop, according to a news release.
The AP article, titled “It’s RV Showtime in Elkhart,” reported on the RV industry’s revival from the Midwest RV Super Show in Elkhart. “Things have improved steadily since last year … and, RVIA reports that through the first six months of this year, sales are up more than 87% over 2009,” the piece stated.
The article was picked up by the Chicago Tribune as well as newspapers in Seattle, San Jose, Calif., Louisville, Ky., and South Bend, Ind. RVIA provided the reporter with industry data and arranged interviews.
RVIA also arranged for the loan of an El Monte rental motorhome to a Parenting editor, who chronicled her resulting family RV trip in the article “Plan a Motor Home Vacation.” It appears in the September issue of the magazine and on the publication’s website.
“I had a brainstorm this past summer: RVing,” writes writer and mother Sandy Fernandez. “As other modes of travel have fallen prey to the recession, RVing has held its own. It’s easy to see why: It’s like taking a rolling staycation. Not only can you bring all your favorite things, but you can also keep costs down by sleeping under your own roof and preparing your own food. So, what’s RVing like? We ended up loving the experience. We’d do it again.”
Helpful tips, including Go RVing’s website, were also provided for readers interested in planning their own RV getaway.