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4 Thor Divisions Plan Fall Product Shows

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August 4, 2010 by   5 Comments

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Continuing an RV industry trend toward fall dealer meetings, four Thor Industries Inc. subsidiaries — ¬†Keystone RV Co., Damon Motor Coach, Four Winds International Corp. and Breckenridge — will hold a ¬†combined dealer open house Sept. 28-30 at the RV/MH Hall of Fame Museum in Elkhart, Ind.

‘It’s a good opportunity to get in front of your dealers in the fall,” said Keystone President Bob Martin. ”It a good draw for Keystone with a couple of motorhome lines and Breckenridge (a manufacturer of recreational park trailers).”

Martin said the open house would be ”a little preview of Louisville,” referencing the National RV Trade Show Nov. 30-Dec. 2 at the Kentucky Exposition Center (KEC) in Louisville, Ky.

”We will show some things at the open house that are going to Louisville, but not everything,” Martin said.

Individual planning is in process for at each division, Martin said. ”All the divisions are working on plans together,” he added. ”There will be a lot to see.”

Bill Fenech, president of both Damon and Four Winds, said that a major announcement will be made right before or during the open house.

”The bottom line is that we are looking to have an informal event with our dealers and give them a lot of product information and show them how they can make money with us,” Fenech said.

Fenech said both Damon and Four Winds will have new product on display at the open house.

The agenda includes seminars and training, vendor booths and meetings with customer service representatives and retail and wholesale financing sources.

Invitations sent to dealers the first of the week and via e-mail today (Aug. 4) offered to pay food and lodging costs at local hotels and provide shuttle transportation to and from the Hall of Fame on Elkhart’s north side.

Product displays will be open at the Hall from 1 pm. to 6 p.m. Sept. 28; 9 a.m to 6 p.m. Sept. 29; and 9 a.m. to 3 p.m. Sept. 30. A private party off-site is scheduled for opening night with transportation provided, while another is scheduled for the Hall Sept. 29.

The open house will be the first for Keystone in nearly 10 years, Martin said.

Earlier in the decade several Thor companies, including Damon, Four Winds and Breckenridge, participated in ”Thor Fusion” — a dealer open house at their different locations in northern Indiana.

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Comments

5 Responses to “4 Thor Divisions Plan Fall Product Shows”

  1. RVGuy on August 5th, 2010 1:22 pm

    Convenient timing since Forest River announced their Open House September 29th & 3th a month ago.

  2. Coat-tailing on August 5th, 2010 3:58 pm

    Forest River’s Product Expo just happens to be at EXACTLY the same time! What are the chances? All the info is here:
    http://www.forestriverinc.com/dealermeeting/

    The thing is, all Forest River divisions have been planning for this show all year long. There will be a lot of new and interesting things to see, great new products and features, not just some fabricated “announcement” to try to steal some thunder. THOR is just playing follow the leader here…

    And the clock is ticking for Heartland’s announcement of their “fall show.” Or maybe they’ll just do what they did the last time:
    http://blog.ericgoldman.org/archives/2009/02/ambush_marketin.htm

  3. Kyle Simmons on August 5th, 2010 6:55 pm

    I’m not sure what all the fuss is about having a dealer meeting at the same time. Seems like a great deal for dealers that want to maximize their “bang for the buck”.

    Now they can come and see Forest River and Keystone on the same trip. Time and $$ is very valuable right now, and I applaud Keystone for making it easier on us.

  4. Jay on September 8th, 2010 3:12 pm

    I agree with Kyle, it’s very hard to fly into Indiana several times a year. I love that the Thor group was so thoughtful when planning this event. thank you, Jay

  5. eddie on October 5th, 2010 3:10 pm

    As a Forest River and Keystone dealer i thought having both meetings at the same time was great. i did however feel Keystone had fresher better priced units on display.

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