Dusseldorf Show Exceeded Expectations
With higher attendance, new products and good sales figures, this year’s Caravan Salon Dusseldorf emphasized the recovery of the European RV sector and the growing interest in mobile home vacations.
A total of 580 exhibitors from 26 countries showcased the latest vehicles and accessories in Düsseldorf, Germany, according to a press release.
“With 170,200 visitors, Caravan Salon Dusseldorf 2010 was among the three best stagings in the trade fair‘s history and has far exceeded our expectations,” stated Joachim Schäfer, managing director of Messe Düsseldorf. “We are particularly delighted that more than half of the visitors came to Düsseldorf with concrete intentions to buy and a willingness to invest. Seventy percent of the prospective buyers said they wanted to spend more than Euro 25,000 ($31,000) on a new vehicle.”
The number of visitors from abroad also increased: 23,000 international visitors participated from as far away as Australia, New Zealand, the U.S., China and Mexico. On the Caravan Center, over 25,200 RV overnight stays were registered.
Klaus Förtsch, president of Caravanning Industrie Verband e.V (CIVD), was also very pleased with the event.
“Attendance substantially increased compared to last year and we noted that this also impacted sales figures. The innovations presented here were very well received,” he said.
According to an exhibitor survey, luxury-class RVs were very popular as were smaller RVs (due to their innovative and compact interior layouts) and small to medium motorhome models.
“Caravan Salon Dusseldorf 2010 raised hopes that the positive trend of the first six months will continue in the second half of the year,” added Förtsch. From January to June 2010, the German RV sector generated sales worth Euro 2.5 billion ($3.1 billion) — 11.3% more than over the same period last year.
The show exhibitors stated that their expectations had exceeded across the board with an excellent atmosphere prevailing throughout the event.
Giovanni Marcon, chairman of Knaus Tabbert GmbH, explained: “The flow of visitors was very good and interest very high – we did not expect this extent of interest. This was also reflected in the number of deals actually concluded. The trade fair was one of the most successful in the past few years.”
Hermann Pfaff, member of the board at Hymer AG, stated that his company reached all targets set before the event: “Attendance showed that interest in caravanning continues to be strong. In addition to the visitor interest we are also very satisfied with the turnover.”
Holger Siebert, general manager at Eura Mobil GmbH, added that customers were looking for more quality again and were less focused on bargains. According to Siebert, “There is a substantial number of visitors who come regularly every two or three years but failed to do so last year. In 2009, many customers postponed investing in a new vehicle due to budget reasons but they have come back this year to spend.”
Frank Mix, general manager of VARIO mobil Fahrzeugbau GmbH, noted that the interest in luxury-class vehicles was also high but that size and required furnishings varied widely. “In general, the mood was better than last year and we had many good talks. Interested visitors this year included many owners of major companies who are now ready to buy a vehicle again,” he said.
The trade fair also proved successful for accessories suppliers. Joachim Kinscher, executive vice president of the Dometic Group and member of the board of the suppliers organized within the CIVD, remarked, “It was unexpectedly positive and we can say that we had one of the best trade fairs of the few past years from the supplier point of view. Visitors took an avid interest in high-quality furnishing components. Furthermore, we got important signals here from vehicle manufacturers that we can expect a good production over the next few months. This again is better than expected.”
Vacation destinations were another big topic at the show. About 50% of the attendees were already planning their next summer vacation while the other half gathered information on destinations for trips in autumn and winter. Two-thirds of the visitors came with specific plans, explained Eike Schüürmann, general manager of LeadingCampings, “Visitors at our stand were looking for specific vacation and high-end camping sites information.”
As in the past, TourNatur, Hiking Trade Fair, was held concurrently with Caravan Salon. A total of 275 exhibitors showcased the latest hiking equipment and products to 41,300 attendees (compared to 33,500 visitors in 2009).
Next year, the show will celebrate its 50th anniversary when held from Aug. 26 (trade visitor and media day) to Sept. 4. (TourNatur will take place from Sept. 2 – 4).
For further information on visiting or exhibiting at Caravan Salon 2011 or TourNatur 2011, contact Messe Düsseldorf North America, 150 N. Michigan Ave., Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; fax: (312) 781-5188; e-mail: email@example.com; visit their website http://www.mdna.com; subscribe to their blog at http://blog.mdna.com; follow on twitter at http://twitter.com/mdnachicago.