Rapidly expanding Prime Time Manufacturing has announced details of a consumer incentive program designed to spur retail sales during the upcoming fall season.
The program, called Prime Time’s “Reason To Buy” Touring Edition, is available on all 2011 model LaCrosse and Tracer Executive Series travel trailers produced between Sept. 1, 2010, and Nov. 30, 2010, by the Wakarusa, Ind.-based manufacturer.
Chris Hermon, Prime Time vice president of sales, says the program is a proactive approach to addressing the traditional slowdown in retail sales that occurs after the Labor Day weekend.
“The Reason To Buy Touring Edition offers consumers up to $3,900 of free upgrades not normally available on LaCrosse and Tracer.” Hermon said. “It’s simple; we want to give customers a reason to buy now. With these incentives, Prime Time dealers are in a better position to compete for available customers or turn idle prospects into willing buyers.”
Participating dealers will receive point-of-purchase sales support and Prime Time has launched several web-based initiatives to increase retail interest. According to Hermon, “Retail customers are coming to primetimerv.com in increasing numbers and staying for long periods of time due to its informative and interactive format. The Reason To Buy Touring Edition will be featured prominently on the site to help generate awareness. We are also working with several industry web sites targeting retail customers to help get the word out.”
The program announcement represents a significant turning point for the young manufacturer. “For the last 14 months, we’ve focused our resources on launching the company with a foundation of industry-leading quality and customer service. Unlike many of our competitors, we were not in a position to offer heavily discounted products, yet, Tracer and LaCrosse have enjoyed remarkable market acceptance. We are excited to now leverage Forest River’s unmatched financial strength to help our dealers win in a much bigger way,” added Hermon.
For specific details regarding the Reason To Buy Touring Edition, consult www.primetimerv.com or call (574) 862-3001.