Sales Up at Dusseldorf Caravan Salon Show
Attendance during the first five days of Caravan Salon in Dusseldorf, Germany, has exceeded promoters’ expectations, and more than half of the 120 towable and motorized exhibitors displaying product at the world’s largest consumer RV show are reporting sales higher than last year.
More good news for the global economy?
”We are pretty pleased. The trade show so far is very good,” said Christof Sambel, public relations manager for show sponsor Caravanning Industrie Verband e.V. (CIVD).
Sambel told RVBUSINESS.com that 106,000 people had passed through the gates at the sprawling Dusseldorf Fairgrounds through Wednesday at the huge show in which companies from 26 countries participate.
Caravan Salon ends Sunday with projected attendance for the 10-day show expected to exceed 160,000.
”Sixty percent of our members (exhibitors) said that their sales increased in the first five days,” Sambel said. ”And they tell us that small and middle-sized motorhomes and middle-sized and large caravans (towables) are selling the most. Those tendencies are pretty much what we have seen in the new vehicle registrations.”
While European RV manufacturers have long assembled motorhomes and travel trailers that generally are smaller and lighter than their U.S. counterparts, Caravan Salon this year is emphasizing ”green” RVing.
Of course, it’s all part of a global ”green” trend.
The ”green” highlight at Dusseldorf is a 10-year-old diesel-powered motorhome equipped with an LPG fuel cell, solar-energy system, energy-efficient refrigerator and stove, long-lasting LED lighting and a toilet with a ceramic inlay that uses very little water when flushed.
”A healthy environment is the natural basis for an RV vacation,” CIVD Director General Hans-Karl Sternberg said in a news release. ”For this reason our industry is working toward sensible handling of resources and ongoing optimization of its products in regards to environmental sustainability.”