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Tiffin’s Breeze Featured in RV Show ‘Blitz’

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September 14, 2010 by   Leave a Comment

The 2011 Tiffin Breeze

The 2011 Tiffin Breeze

The all-new 28-foot Tiffin Breeze diesel pusher motorhome is being introduced to consumers this week during a blitz of RV shows in Hershey, Pa., Dallas, Texas, and Montreal, Quebec.

”It just happened that way by coincidence,” Tiffin President Bob Tiffin told RVBUSINESS.com as he prepared to leave to attend the 42nd Annual Pennsylvania RV and Camping Show at Hersheypark in Hershey, Pa.

The consumer portion of the Hershey Show starts Wednesday (Sept. 15) and runs through Sunday.

The diminutive Breeze, named ”Best of Show” by RVBusiness magazine at last year’s National RV Trade Show in Louisville, Ky., also is making its retail debut Thursday through Sunday at the Southwest RV Supershow at Dallas Market Hall and at the 23rd Montreal RV Show in Olympic Stadium.

”It’s going to be an interesting weekend,” Tiffin said. ”This time next week, I’ll tell you how it goes.”

The single-slideout Breeze, built on Tiffin’s proprietary 21,500-pound GVWR PowerGlide diesel pusher chassis powered by a 215-hp Navistar MaxxForce 7 V-8 engine, has been on display at Tiffin’s factory complex in Red Bay, Ala., for the last three months.

”We’ve had a very good reaction (from consumers),” Tiffin said. ”They like the way it looks inside and they like the way it drives. I think we’ve got a winner all the way.”

Tiffin said that the company will introduce a 32-foot double-slide version of the Breeze before the end of the year.

Tiffin said it’s too early to tell how the Breeze will be accepted by consumers. ”I don’t really know how much that market will be until we get into the retail sales,” he said. ”The orders for that unit have been really strong at the dealer level.”

Tiffin said that the Breeze is likely to appeal to older RVers who don’t want to leave the RV lifestyle but are no longer comfortable driving a 40-foot Tiffin Phaeton or Allegro Bus. ”This just might be the ticket for them,” he said.

The company has ramped up production across all of its motorhome lines after cutting back production to three units a week during a good portion of 2009. ”Like everyone else, we had a real struggle for seven, eight, nine months,” he said. ”Currently we are up to 10 units a day.

”I believe the worst of it is behind us, no doubt. But I don’t know if the large Class A market will get back to where we were in the foreseeable future. The level of motorhome sales is going to be anywhere from 9,000 to 15,000 units for a good long while.”

Tiffin said, however, that the company has sustained retail sales of about 50 motorhomes ”for several months.”

”We see that trend continuing,” he said. ”Time will tell the tale.”

While getting ready to leave for Hershey, Tiffin brought up one of his favorite subjects — a coordinated model-year introduction and an earlier Louisville Show, currently staged the week after Thanksgiving.

”I would love to see the introduction of all models at Louisville (while) moving the show back a month or two,” he said. ”Back in the old days, we had the South Bend show in the second week in August and everybody tried to meet that date to introduce their new products.

”I don’t know why we couldn’t go back to something like that and move the Louisville show to September.”

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