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City Banks on Navistar/Monaco LPGA Event

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September 7, 2010 by   Leave a Comment

Monaco brochure promoting an RV rally in conjunction with the LPGA event.

Monaco brochure promoting an RV rally in conjunction with the LPGA event.

The Navistar LPGA returns to the Capitol Hill Golf Course in Prattville, Ala., for the fourth year in a row Oct. 4-10. The event brings a full field of 144 of the best women golfers in the world to town.

The tournament is still about a month away, but preparations for the event already are in full swing, the Montgomery Advertiser reported.

“Our department directors have been involved with this tournament each year, so we aren’t new to the preparations,” Mayor Jim Byard Jr. said. “It takes a lot of planning and hard work. In all, we are getting ready and are excited once again to welcome golfers and spectators to our city for a great week of world-class golf.”

The gallery totals for last year’s weeklong event were estimated at more than 48,000, said Jonathan Romeo, tournament director.

The event generated an economic impact of about $7 million for the River Region in 2009, acĀ­cording to information provided by the Prattville Area Chamber of Commerce.

This year could tack on at least a couple of million to the total, even with a sluggish economy in play, Romeo said.Monaco logo

“We have two very solid sponsors in Navistar and Monaco RV,” he said. “The LPGA has shrunk domestically in the last two years. There are fewer tournaments. Prattville has gained a reputation for being a go-to tournament on the tour.

“These ladies are out there chasing checks, and Prattville has become a favorite stop on the tour.”

Monaco is holding an owners’ rally and new product show in conjunction with the event.

Local support has a big part to play in the tournament’s popularity, he said.

“Each year we talk to the golfers, and they can’t stop raving about the food and how friendly the people are,” Romeo said. “The people of the River Region treat these ladies like rock stars. They enjoy themselves so much in Prattville, it doesn’t matter that it’s hot as hell most of the time when they are playing.”

The weather has been less than cooperative this summer, with long dry spells. But the Senator Course is ready, said Mike Beverly, director of golf at Capitol Hill. The three-course complex is part of the Robert Trent Jones Golf Trail.

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