NFL Hall of Fame quarterback, former Pittsburgh Steelers great and popular broadcaster Terry Bradshaw will be a featured speaker at the Recreation Vehicle Industry Association’s (RVIA) Outlook 2011: A New Era Begins Nov. 30 in Louisville, Ky.
Appearing courtesy of the major sponsorship of EverGreen Recreational Vehicles, he will tap into his contagious enthusiasm to share remarks on his personal game plan for success. Bradshaw, whose affiliation with EverGreen’s line of eco-friendly trailers was announced earlier this year, will also provide his thoughts on the RV industry.
Outlook 2011: A New Era Begins will kick off the 48th National RV Trade Show at 7 a.m. in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Ballroom. The free event will begin with a complimentary sit-down breakfast. As one of the industry’s most anticipated annual events, another enthusiastic crowd of more than 1,000 is expected to be on hand and attendees are urged to arrive early as lines form before the doors officially open.
RVIA Chairman Gregg Fore will host the high-energy, multimedia program which will feature “Forging Our Future” with Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.
In Go RVing: Inspiration for a New Era, Go RVing co-chairs Bob Olson and Tom Stinnett join RVIA Vice President and Chief Marketing Officer Gary LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.
RVIA Public Relations: A New Era of Possibilities with RVIA Public Relations Committee Chair B.J. Thompson and LaBella will feature the duo discussing tools and strategies to maximize the exposure of RVing in a changing media landscape and sharing some of the resulting high-impact publicity that’s helping stoke demand for RVs.
The program and breakfast are free for attendees on a first-come, first-serve basis. All Louisville show attendees are welcome, and no reservations necessary. Show badge registration will be available in the South Wing Lobby C Entrance.