Heartland 2011 Prowler Brand Still in Infancy
Heartland’s new Prowler towables, a brand name that harkens back for decades as one of Fleetwood Enterprises Inc.’s towable mainstays, will consist of a wood-and-aluminum travel trailers and laminated travel trailers and mid-profile fifth-wheels when the line is up and running.
The new Prowler brand is still in its infancy after a brief cameo trade appearance in early October at the Recreation Vehicle Dealers Association International Con/Expo. “We haven’t shipped one Prowler yet,” said Prowler General Manager Nick Eppert. “We’re really going to take the month of November to hand-select some key dealers. We are taking a long-term approach to this brand and do not intend on flooding the market with dealers.”
”This strategy should help to ensure our dealers’ and the Prowler brands’ success in the marketplace.”
Eppert says the Prowler, one of several Fleetwood brands purchased out of the former Fleetwood’s Chapter 11 bankruptcy, will be the only ex-Fleetwood line at Louisville.
“It’s an all-encompassing brand from mid-profile fifth-wheels down to ‘stick-and-tin-trailers,’ which makes it unique,” Eppert added. “And it gives us a totally different look. It’s going to have new wood grain interiors and certain select features that you won’t find in any of our other brands.”