Manheim Hosts ‘Auction Essentials’ Seminars
Manheim Specialty Auctions has begun hosting a series of one-hour seminars at trade shows this fall intended to educate RV dealers on key auction essentials. The first seminar was presented at the National RV Dealers Association‘s 2010 RV Dealers International Convention/Expo in Las Vegas, Oct. 5-8, with another scheduled during the Recreation Vehicle Industry Association‘s upcoming National RV Trade Show in Louisville, Ky., Nov. 30 – Dec. 2.
“Manheim Specialty Auctions strives to provide as many educational resources as possible for our dealers,” said Karen Braddy, general manager, Manheim Specialty and Heavy Truck & Equipment. “We presented these ‘Auction Essentials’ at a few private workshops in the past, and the feedback from participating specialty dealers was extremely positive. We felt that tradeshows would be the next logical place for us to offer this and reach even more dealers who may not be using auctions to their fullest potential.”
As the series‘ name implies, each seminar covers several topics and key auction essentials. These span the range from auction terminology and the auction landscape to buying and selling methods — including how to tap into OVE.com, Manheim‘s 24/7 online wholesale vehicle marketplace.
To ensure dealers get the most out of the experience, the seminars cater to a specific type of dealer audience at each tradeshow. Attendees also will take home a few “auction essentials” in the form of an informational packet, an auction handbook and a USB flash drive featuring pertinent presentation materials to reference after the seminar and share with colleagues.
“The seminars are specifically designed to make dealers comfortable with the dynamic trading floor auctions provide,” said Cooper. “We hope this seminar will teach them how engaging in auctions — both in the lane and online — will help increase their profits.”
For more information about the seminars, call Manheim Specialty Auctions at (877) 704-4636 or visit www.manheimspecialtyauctions.com.