RVIA: Pomona Show Attendance Grew by 6%
Attendance was up and business was brisk at RVIA’s 58th Annual California RV Show, held Oct. 15-24 at the Fairplex in Pomona, Calif., the Recreation Vehicle Industry Association (RVIA) reported
Despite inclement weather during the opening weekend of the show and throughout the week, attendance climbed by 6%, with more than 20,000 people attending during the course of the 10-day event. Last year, the show drew just over 19,000 people.
“It was a very successful show,” said RVIA’s Western Region Show Director Marsha McInnis. “Although we had several rainy, overcast days, we saw attendance rise over last year. And, more importantly, attendees and exhibitors were enthusiastic. Our exhibiting companies reported a very positive mood among attendees and good sales conditions.”
“We were very pleased with our sales and the motivated buyers who came out in the rain to take advantage of show pricing,” said Mark Rosenbaum, sales director for Mike Thompson’s RV Superstores. “We had a great mix of first-time and veteran buyers, and our sales numbers jumped 27% over last year, which was a lot with the weather challenges. This is a good barometer for 2011.”
Mike Richardson of Richardson’s RV Centers added, “This year was very good for us compared to the last few years. We doubled our sales from last year.”
“Like the rest of the RV industry, the market in California is gradually gaining strength,” said RVIA President Richard Coon. “The California RV Show is reflective of that. This year’s show rebounded from last year with more attendees, more exhibitors and more display space sold. We’re looking forward to building on that next year.”
The California RV Show is the largest consumer show on the West Coast with exhibits this year spanning more than 460,000 square feet of exhibit space and 800 RVs on display.
The 59th California RV Show is scheduled to take place at the Fairplex from Oct. 14-23, 2011.