Thor Motor Coach Unveils New Logo, Program

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New Thor Motor Coach emblem

Thor Motor Coach has introduced a new emblem.

“The Thor Motor Coach emblem symbolizes the foundation on which the company is built. We developed the shield over several months to represent the strength, stability, backing and support we are committed to providing to our dealers and retail customers,” said Bill Fenech, president of Thor Motor Coach, in a news release.

Along with the creation of the logo, a new aggressive advertising program has been put in place to help dealers and customers better recognize the new Thor Motor Coach. Over the next year a series of highly targeted print and web advertising will be strategically placed to develop a company image.

“We feel it is more important than ever to really promote what we are doing. We are a single company, and the number one retailer of motorhomes in North America, yet some still think of us as the best kept secret,” said Matt Thompson, vice president of diesel motorhome sales.

“Dealers are going to see the ‘gloves are off’ as we make the move to promote the overall strength of Thor Motor Coach. We are here to change the face of business in the motorhome market. The image of our new logo will stir the same kind of brand loyalty people feel with brands like Coke, Toyota and Boeing,” stated Dana Simon, vice president of gas motorhome sales.

The shield will be featured in several new ads, events and sponsorships and will be featured on the complete line of brands which include Hurricane, Windsport, Daybreak, Challenger, Four Winds, Four Winds Siesta, Four Winds Siesta Sprinter, Chateau, Chateau Citation, Chateau Citation Sprinter, Serrano, Avanti, Astoria and Tuscany.