12 OEMs Earn RVDA’s Quality Circle Award
The Recreation Vehicle Dealers Association (RVDA) will honor 25 RV brands built by 12 manufacturers with its Quality Circle Award just prior to the opening of the 48th Annual National RV Trade Show in Louisville, Ky., on Nov. 29.
These brands/manufacturers received at least 15 dealer responses and scored 80% or above in overall dealer satisfaction in the association’s 17th Annual Dealer Satisfaction Index (DSI) survey, the RVDA stated in a news release.
The towable RV brands/manufacturers receiving awards are (in alphabetical order): Coachmen RV Catalina/Freedom Express, Coleman Travel Trailers/fifth-wheels (built by Dutchmen Manufacturing), Dutchmen Manufacturing Inc. Kodiak, EverGreen RV, Jayco Inc. folding Campers,Jayco Designer, Jayco Eagle; Jayco Jay Feather, Jayco Jay Flight, Jayco SUTs,Keystone RV Co. Fuzion/Passport/Residence/Springdale/Summerland, Keystone Montana/Cougar,Keystone Sprinter/Bullet/Outback/Sydney, KZ RV Coyote; KZ Durango, KZ Inferno, KZ Sportsmen, KZ Spree, Lance truck campers,Open Range and Prime Time Manufacturing LaCrosse/Tracer.
The four motorized RV brands/manufacturers receiving awards are (in alphabetical order): Jayco, Pleasure-Way Industries Ltd., Tiffin Motor Homes Inc. and Winnebago Industries Inc./Itasca/ERA.
“Dealers believe the DSI is a tool to help improve communication and the overall relationship with their manufacturers,” said RVDA Chairman of the Board Tim O’Brien of Circle K RVs in Lapeer, Mich. “Through their responses in the DSI, dealers tell us that these RV brands have done an outstanding job of working with their retailer partners over the past year.”
Five manufacturers of eight towable brands, and one motorized brand received DSI Honorable Mention awards for receiving scores of 80% or above in overall dealer satisfaction, but not enough dealer responses to qualify for the Quality Circle Award. They are (in alphabetical order): Airstream Inc., DRV Elite/Mobile/Select Suites, KZ MXT, Lance travel trailers and Starcraft RV Antigua/Travel Star in the towable category; and Triple E in the motorized category.
When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues: sales support, sales territory, vehicle design, vehicle reliability/quality, competitive price/value, parts support, dealership warranty support and overall dealer communications.
The 17th Annual DSI survey was conducted between April and July 2010. Four hundred and twenty-three (423) dealers responded to the DSI this year, and provided 2,125 brand ratings, an average of a little more than five per dealer. A summary of the DSI survey aggregate results will appear in the December issue of RV Executive Today.