With more than six weeks left on the calendar before the opening of the 2011 Florida RV SuperShow, space sales continue for what’s billed as the “largest consumer RV show in the country” and executives for host Florida RV Trade Association (FRVTA) anticipate in excess of 50,000 attendees during the event’s six-day run.
Held at the Florida State Fairgrounds in Tampa, the Florida RV SuperShow is scheduled for Jan. 11-16. The theme of the show is “Wish You Were Here!”
“It’s looking good,” FRVTA Executive Director Lance Wilson said of exhibit space for manufacturer displays. “We’re not back to where we were two or three years ago, but ahead of last year at the end of that show.” Going into the National RV Trade Show in Louisville, Wilson reported that manufacturers had reserved in excess of 850,000 square feet of display space, with additional sales expected following the annual trade show.
“We always do more business after Louisville,” he noted. “Manufacturers pick up new dealers for their product at the trade show, and they want to get those units and those dealers out before the public.”
The initial drawing for space for the 26th annual SuperShow actually took place on Aug. 3-4, but Wilson pointed out that space can be sold right up to the event. “We’re inside and outside — we use the entire fairgrounds — so there’s always space available,” he said.
At the traditional Thanksgiving holiday break, Wilson noted that the Florida show was at about 85 RV brands. He expected more than 1,100 display RVs, representing approximately 90 brands, would eventually be exhibited at the 2011 show, along with 465 vendors.
“We have two big buildings where we provide vendor space,” he said. “In fact, there are a lot of folks who come to the show just for the vendor booths.”
The Tampa show is expected to draw more than 50,000 visitors during the five days the event is open to the public. “The good news for us is that there’s a large number of campgrounds in this area, and we’re fortunate they attract large numbers of campers in the wintertime.
“That’s been the most encouraging aspect for us,” Wilson added. “Attendance hasn’t taken a dip related to other things going on in the RV industry. That tells us the public is still very interested in the industry.” The show also benefits in part from a rally FRVTA stages at the same time as the Tampa show, which Wilson noted brings in about 850 coaches. Rally attendees are allowed access to the RV show.
In addition to manufacturer and vendor exhibits, the Florida RV SuperShow will offer entertainment, seminars and daily door prizes. Two travel trailers are listed as the grand prizes.
Industry Day at the 2011 Florida RV SuperShow will be Tuesday, Jan. 11, from 10 a.m. to 4 p.m. Attendees will be treated to coffee and donuts in the morning and a free lunch. Public Days will run Wednesday, Jan. 12, through Sunday, Jan. 16. The RV SuperShow hours are Wednesday – Saturday 9 a.m. to 6 p.m., and Sunday 9 a.m. to 5 p.m. Wednesday is Senior Citizens Day with seniors receiving $1 off the $10 cost of a two-day adult admission (not valid with other discounts); children under 16 are free.
For more information on the 2011 Florida RV SuperShow or to register for Industry Day, contact the Florida RV Trade Association at (813) 741-0488 or visit website at www.frvta.org.