AGI’s Final 2010 Retail Show Ends on Upside
The Atlantic City Fall RV Show, which took place last weekend at the Atlantic City Convention Center, ended the 2010 RV season on a high note, according to a news release from Affinity Events, the show sponsor.
During the RV industry’s 100th anniversary, attendance and sales were up, providing excitement and encouragement for the upcoming 2011 season.
“With the spectacular end-of-season sale prices and renewed interest in RVing, attendance was up 56% at this year’s show,” said Harry Lutz, show manager. “People of all ages came to the show ready to buy, whether continuing the RV lifestyle tradition or entering the market for the first time. This gives us great confidence that the industry is on the upswing.”
Hitch RV saw an encouraging change at the show. “The overall sentiment among buyers was not waiting or holding off this year,” said Tim Walters, owner. “We were able to work with attendees on the spot, resulting in increased sales from the previous year’s show.”
The RV industry expects to see continued growth in 2011, according to the Recreation Vehicle Industry Association (RVIA). The RVIA recently reported that the desire to own RVs is as strong as ever, according to Richard Curtin, RV industry analyst and director of consumer surveys at the University of Michigan. In fact, Curtin forecasts that 2011 RV shipments will increase 8.2% from this year’s total, projected to be up 44.8% from 2009.
Current RV travel trends contributing to the industry’s growth include an array of product choices from manufacturers, such as energy-efficient green technologies, and the value ownership is providing for families. Reservations in 2010 at RV parks and campgrounds have increased 5-10% since 2009, as families are able to take more mini-vacations, accommodating busy schedules and saving on travel costs. An increase in baby-boomers, the age range with the highest RV ownership, in addition to the rising interest of young buyers with products such as sports-utility RVs, attest to this positive outlook for the upcoming season.
“Affinity Events was pleased that sales activity was strong at the last RV sale of the year,” said Jeff Haughton, vice president of Affinity Events. “This is a great sign for the industry as a whole in 2011. Family fun and outdoor adventure in an RV is a priority in America and will continue to grow in 2011.”
Affinity Events will kick off the 2011 spring show season during the first week of January in Greensboro, N.C., with the 22nd Annual North Carolina RV & Camping Show.
Between January and April of 2011, RV enthusiasts across the country will have the opportunity to attend one of 18 RV shows from Affinity Events. For information on all upcoming RV shows from Affinity Events, exhibitor lists and discounted online tickets to the shows, visit the
Affinity Events website at www.agievents.com.
Affinity Events is a division of Affinity Group Inc. (AGI), which owns and operates recreation-focused consumer shows throughout North America. The division currently produces shows serving the RV, boat, snowmobile, ATV, home and garden, and ice fishing markets. AGI is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American RV and outdoor enthusiast market. AGI also is the parent company of RVBUSINESS.com.