Discover Canada RV Ltd., an Oshawa, Ontario-based marketing distributor of U.S.-made RVs sold exclusively through Canadian retailers, hosted a successful inaugural RV show Oct. 28 at Le Castel Hotel & Spa in Granby, Quebec, according to Vice President Jory McDonald.
At that show, Discover Canada displayed 30 specially branded towable models built to Canadian specs by several U.S. companies.
McDonald says he and his partners, Joe Jandrisch, Benoit Riberdy, identified a void in the Canadian marketplace in 2007 with regard to value-priced RVs that have a distinct Canadian appeal.
“We’ve negotiated repurchase agreements with all major Canadian wholesale lenders including GECDF, BMO and National Bank of Canada,” he reports. “Indiana RV manufacturers Heartland RV, Crossroads RV, Hyline Enterprises, Kaddy Kruiser and Monaco RV LLC build products for Discover Canada RV, based on our Canadian specifications.”
The firm currently does business with 53 dealers from across Canada and approximately half of them participated in the late October show, McDonald said.
Canadian dealers normally place their orders with U.S. OEMs in January after the Louisville Show, says McDonald, but in some cases have now opted instead to place those orders earlier due to his firm’s efforts.
“We felt it was appropriate to move us forward ahead of the Louisville Show to enable our dealers to buy to avoid backlog and avoid freight issues,” McDonald said. “We wanted our dealers to get ahead of the wave of orders. They experienced delays in getting 2010 product, and we couldn’t afford to let that happen again.”
“We plan to do this again next year, but it might be a bit earlier,” he added.
Quebec was chosen as the site for the first show because Discover Canada has a strong following there, McDonald noted.
“Our success comes from offering our dealers a number of unique but strong advantages that they cannot receive directly from a U.S. manufacturer,” said McDonald.
Among them, he adds, is the fact that the company deals in products built to specifications and tastes of Canadian consumer and offers larger territories for greater dealer profits. Other selling points: Aggressive marketing material and an effective website, a Canadian parts and warranty department and Canadian territory representatives who understand each unique Canadian market area.
For more information, go to www.discovercanadarv.com.