Park Model Pact: RVC, American RV & Athens
For the first time ever, an outdoor hospitality company, an RV dealership and a manufacturer are forming a joint venture.
RVC Outdoor Destinations will be teaming with American RV of Olive Branch, Miss., a dealership carrying a variety of RV classes and park models, and Athens Park Homes of East Texas, quality builder of RV park models, park model cabins and now the Resort Cottages branded by RVC, according to a news release.
“This is the first time in the RV industry that these three types of establishments have formed a partnership,” said Phil Surles of Athens Park Homes and manufacturer of RVC Resort Cottages.
RVC President Andy Cates added, “A dynamic team has been formed and I believe it will drive more interest to park models and to the outdoor hospitality industry.”
The partnership is new for everyone involved, but relationship ties beforehand have helped to ease the way. Cates and Peter Albano, president of American RV, have been supportive friends providing feedback to each other in the past. Albano was interested in pursuing the park model business that Cates and the RVC team have spent considerable time exploring.
Each company expects to benefit from this venture by giving interested buyers a new and improved product line, thus widening their purchasing options. The RVC Resort Cottage’s superior architectural design, layout options and overall quality are just some of the features that make it stand out from traditional park models.
In addition to providing a new line of park models, American RV is now able to offer a highly attractive destination for people interested in purchasing an RVC Resort Cottage, which can be placed at any RVC Outdoor Destination. American RV will continue to offer traditional park models, which are ideal for farms, hunting camps, recreational land and guest houses.
Furthermore, RVC Outdoor Destinations will assist in sales of RVs by arranging a smooth “maiden voyage” experience. This program is designed to help the new RV owner from purchase to their first RV vacation at an RVC Outdoor Destination. American RV is reciprocating favors by helping to drive traffic to RVC properties via park model sales and cross marketing.
About the Principals
RVC Outdoor Destinations is rapidly becoming a leading outdoor hospitality company. Based in Memphis, Tenn., RVC Outdoor Destinations owns and operates six properties in the Southeast, one of which is a boat club. An RVC Outdoor Destination is a natural environment mixed with a hotel experience. Their properties are typically located in scenic pastoral settings often with significant water frontage.
American RV, located not far from RVC’s headquarters, has been operating for over 10 years and is the oldest northern Mississippi RV dealership. They take pride in their vast selection, dutiful assistance and economical prices. Their “easy to find…hard to beat!” motto reflects their devotion to sell the right kind of motor or land home for each customer.
Athens Park Homes is headquartered in East Texas and operates the nation’s largest park model manufacturing plant. With their already advanced floorplans and features, they have joined RVC to create another exceptional product in the industry.