KOA Named Champion in Go the Extra Mile
Kampgrounds of America (KOA) has pledged an increased total contribution of $100,000 to the 2010- 2012 “Go the Extra Mile” voluntary fundraising program for Go RVing, once again achieving “Champion” status as a supporter of the effort.
KOA rejoins Thor Industries Inc. and Winnebago Industries Inc. in the top-ranked Champion donor tier, according to a news release.
The “Go the Extra Mile” Program sponsored by the Recreation Vehicle Industry Association (RVIA) has raised more than $500,000 in voluntary contributions for 2010-2012 from 19 RV industry companies and organizations. The voluntary funding program has helped boost the Go RVing advertising campaign by supplementing income from new unit assessments.
Participation in the “Go the Extra Mile” program for the remainder of the current 2010-2012 pledge drive is still open and encouraged because, although the RV market forecast looks favorable for the upcoming year, new unit assessment collections still trail behind pre-recession levels.
Contributions to the program pledged this year will allow companies to be recognized at RVIA-sponsored industry events in 2011 and 2012. For those companies already participating in the 2010-2012 “Go the Extra Mile” program, an increase to their contribution level will result in recognition at the higher contribution level for the remainder of the pledge drive.
“Go the Extra Mile” donors qualify for various levels of industry-wide recognition and other benefits depending on the amount of their contribution. The minimum pledge to quality for recognition benefits is $2,000 over the pledge-drive period. Companies who pledge to contribute at the highest level of $100,000 or more are designated as “Go the Extra Mile” Champions and recognized with special publicity events. Donating companies can have RVIA invoice their contributions quarterly.
For more details on the “Go the Extra Mile” program or to become a participating company, contact RVIA Advertising Manager Margie Spence at (800) 336-0154 ext. 357 or via email at Mspence@RVIA.org.