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Luther, Sellers Named Prime Time Managers

Wakarusa, Ind.-based Prime Time Manufacturing has announced the promotions of Joe Luther and Dan Sellers to product managers for the company’s Crusader, LaCrosse, and Tracer product lines, effective today.

“Joe and Dan have been instrumental in the successful start-up and subsequent growth of Prime Time,” Chris Hermon, Prime Time Manufacturing vice president of sales, stated in a news release.

“They have a long history of developing outstanding dealer relationships based on hard work, integrity, and a real understanding of the RV industry. Although Jeff Rank and I will continue to be very involved in all product decisions, Prime Time is fortunate to have these two talented individuals ready to take our brands to the next level.”

Luther will be product manager for the company’s fifth-wheel products that include the recently introduced Crusader and the soon-to-be-introduced Sanibel. Prior to joining Prime Time as a regional sales manager, Luther was national sales manager for Gulfstream’s Class C Motorized division for 10 years. In order to stay close to the retail customer, Luther will retain a small sales territory in the southeastern U.S. Living in Granger, Ind.,  Luther and his wife, Cheryl, have four daughters.

Sellers will assume responsibility for Prime Time’s travel trailer products – the ultra lightweight Tracer and the luxury lightweight LaCrosse. A 22-year industry veteran, Sellers has worked at some of the industry’s leading manufacturers in various capacities with direct sales experience in over 60% of the United States. Sellers will have a small sales territory in the Midwest. Dan and his wife, Gayle, reside in Wakarusa, Ind., and have two adult children.

For information regarding Prime Time Manufacturing, consult www.primetimerv.com or call (574) 862-3001.

Prime Time Manufacturing is a division of Forest RiverInc, a Berkshire Hathaway Inc. company.

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#1 Comment By claude donati On November 9, 2010 @ 3:00 pm

Congratulations Joe! You will do a great job managing the fifth wheel division at Primetime. I am proud to say we worked together at both Gulf Stream and with the Gallo Winery.

Good Luck!


#2 Comment By Amy Luther On November 17, 2010 @ 2:24 pm

Congratulations Joe!

So excited to see that your hard work, and integrity and committment is being rewarded, you deserve it!

#3 Comment By Tanya at Dixie Rv On January 10, 2011 @ 4:25 pm

So there I was, just cruising thru the headlines…
and its no surprise to see your name in fame.
Told ya that you were a great rep. And we here
at Dixie Rv, Hammond,la lucky to have you.
Way to GO, JOE
Tanya at DixieRv