Outlook 2011 to Address RVIA’s PR Successes
Attendees at “Outlook 2011: A New Era Begins” on Nov. 30 in Louisville, Ky., will hear a detailed account of how the Recreation Vehicle Industry Association’s (RVIA) public relations efforts have preserved the image and appeal of RVs despite economic challenges and a rapidly evolving business environment, according to a news release.
In a presentation titled “RVIA Public Relations: A New Era of Possibilities,” RVIA PR Committee Chairman B.J. Thompson and RVIA Vice President and Chief Marketing Officer Gary LaBella will discuss the strategies and messages being used to maximize the exposure of RVing in a changing media landscape and highlight some of the high-impact publicity stoking demand for RVs. The two will also look ahead to examine what the RV industry and companies must focus on to achieve long-term growth in a new era of consumer behavior, technological innovation and marketplace revolution.
The PR presentation will also feature a special guest speaker. NFL great Terry Bradshaw, appearing courtesy of the major sponsorship of EverGreen Recreational Vehicles LLC, will tap into his contagious enthusiasm to share remarks on his personal game plan for success. Bradshaw, whose affiliation with Evergreen’s line of eco-friendly trailers was announced earlier this year, will also provide his thoughts on the RV industry.
“Outlook 2011: A New Era Begins” will provide an energizing start to RVIA’s 48th Annual National RV Trade Show with a lineup of entertaining and informative presentations. The free event will begin at 7 a.m. with a complimentary sit-down breakfast in the KEC South Wing Mezzanine Ballroom. Attendees are encouraged to come early as lines form well before the doors open.
The event will be hosted by RVIA Chairman Gregg Fore and feature “Forging Our Future” with Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.
In “Go RVing: Inspiration for a New Era,” Go RVing co-chairmen Bob Olson and Tom Stinnett join LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.
The Outlook 2011 program and breakfast are free for attendees on a first-come, first-served basis. All Louisville show attendees are welcome, and no reservations necessary. Show badge registration will be available in the South Wing Lobby Entrance.