Attendees at “Outlook 2011: A New Era Begins” on Tuesday, Nov. 30, in Louisville, Ky., will hear Recreation Vehicle Industry Association (RVIA) President Richard Coon’s thoughts on important trends that will impact the RV industry as it continues to rebound from one of the most difficult periods in its history.
In a presentation titled “Forging Our Future,” Coon will touch on emerging factors that will affect the RV marketplace and provide a forecast for wholesale RV shipments in 2011, according to a news release.
Coon’s talk is one of several informative, forward-looking presentations at “Outlook 2011: A New Era Begins,” the kickoff event to RVIA’s 48th Annual National RV Trade Show. The free event will begin at 7 a.m. with a complimentary sit-down breakfast in the KEC South Wing Mezzanine Ballroom. Attendees are encouraged to come early as lines form well before the doors open.
“Outlook 2011” will be hosted by RVIA Chairman of the Board Gregg Fore and will feature:
- Go RVing: “Inspiration for a New Era” with Go RVing co-chairs Bob Olson and Tom Stinnett joining RVIA Vice President and Chief Marketing Officer Gary LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.
- RVIA Public Relations: “A New Era of Possibilities” with RVIA Public Relations Committee Chairman B.J. Thompson and LaBella discussing tools and strategies to maximize the exposure of RVing in a changing media landscape and sharing some of the resulting high-impact publicity that’s helping stoke demand for RVs.
- A lineup of special guests that includes NFL great Terry Bradshaw, performance artists Quick Change and the inspiring musical prodigy Patrick Henry Hughes.
The “Outlook 2011: A New Era Begins” program and breakfast are free for attendees on a first-come, first-served basis. All National RV Trade Show attendees are welcome, and no reservations are necessary.