Thor Motor Coach Expands on New Products
Thor Motor Coach announced today (Nov. 29) the “New Era Begins” at the 48th Annual National RV Trade Show, which takes place Tuesday through Thursday at the Kentucky Exposition Center (KEC) in Louisville, Ky.
The company will introduce new floorplans, upgraded standard features and an evolutionary product called A.C.E.
The Class A & C Evolution, or A.C.E., is the motorhome with a story. Blurring the line on what traditionally was called a Class A or Class C, the A.C.E. creates a class of its own, according to a news release. This class of motorhome was designed, inspired and dedicated to the retail customer and the demand for a shorter, fuel efficient, ultra functional and affordable motorhome. “It’s truly innovative in design and functionality, and priced for the masses. It is my job to make sure we build motorhomes that function into the future, and the A.C.E. is the motorhome of the future,” said Ann Spratt, vice president of operations at Thor Motor Coach.
Bill Fenech, Thor Motor Coach’s president and CEO, said, “With input from dealers, retail customers and using motorhomes ourselves, we were able to load the A.C.E with several all new innovative features. I believe the A.C.E is the most practical and user friendly motorhome on the market. It truly combines many of the best features of a Class A and a Class C motorhome with some unique features never seen before at an unbelievable price point. This product is so exciting, I can’t wait for dealers to see it.”
Dealers and the media are invited to come early to visit the Thor Motor Coach booth 1101 at Louisville, to get the show started with the most innovative product for the new year.
Keeping the customer in mind, Thor Motor Coach has expanded their already powerful diesel lineup. The Tuscany, a sophisticated combination of high-end living features and elegant automotive design, is now equipped with a 450-HP Cummins Engine standard on all tag models. This addition makes the 42’ Tuscany’s the most affordable 450-HP motorhome on the market. The Tuscany will also introduce the new 42FK floorplan with a front kitchen and L-Shaped sofa.
The Astoria ushers in the dawn of a new era in affordable luxury. Building on the already popular 40KT’s success at the Hershey Show, the new Astoria will add a 40-foot Bunk model to the lineup. The new 40BQ will debut at the 2010 Louisville RV show.
The Serrano, with its European exterior styling and the comfort you have come to expect, introduces the 33A floor plan. The 33A continues the aerodynamic exterior design and fuel efficiency you expect from the Serrano. This innovative floorplan design will include lighted countertops, a retractable 32-inch LCD TV in the Living area, a functional bathroom, with an extra wide sofa and chaise lounge.
On the Class A & C gas front, Thor Motor Coach will introduce several new floorplans and leading-edge features. The Hurricane will introduce the 31J with a queen AeroBed mattress, and drop-down bunk. The electric bunk is kid friendly, and comes complete with wrap-around netting, and electric switch with parental shut off for added piece of mind. The Windsport, has a new 32D floorplan that includes a capable kitchen design with spacious countertops that allow for a practical food prep area. The 2011.5 Challenger has new front caps, freshly upgraded interiors, ingenious floor plans like the 37KT, offering triple zone living. The Daybreak now features premium Toshiba electronics and a new 27PD floorplan. The Four Winds and Chateau will introduce a new 28Z floorplan, designed with retail and rental customers in mind.