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Day 2: National RV Trade Show Perspectives

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December 2, 2010 by   Leave a Comment

Day 2 show highlights

Day 2 show highlights

Positives comparisons between this week’s National RV Trade Show in Louisville, Ky., and the 2009 show continue to eminate from the Recreation Vehicle Industry Association (RVIA) staff.

Cumulative attendance for the first two days of the show totals 8,544, up 311 or 3.8% from the 2009 show, Kevin Broom, RVIA spokesman, reported today (Dec. 2).

In the “buyers” category, which includes dealers, accessory stores, campground owners and warehouse distributors, attendance reached 3,484, up 381 or 12.3% from a year ago.  A total of 1,272 dealerships attended during the first two days of the 2010 show, an increase of 8.4% from the three-day total in 2009.

Here’s a breakdown of the two-day, cumulative numbers, followed by the change from 2009 and percentage difference:

  • RV dealers, 3,115, (+298), +10.6%.
  • Accessory store, 244, (+70), +40.2%.
  • Campground owners, 28, (-11), -28.2%.
  • Warehouse distributors, 97, (+24), +32.9%.
  • Total Buyers, 3,484, (+381), +12.3%.
  • Advertising press, 15, (+5), +50%.
  • Editorial press, 53, (+5), +10.4%.
  • Finance/guest, 116, (+17), +17.2%.
  • Manufacturer/exhibitor, 1,604, (-204), -11.3%.
  • Non-member manufacturers, 35, (+2), 6.1%.
  • Supplier exhibitors, 2,372, (-37), -1.5%.
  • Non-member suppliers, 463, (73), +18.7%.
  • Non-exhibiting member manufacturers, 10, (-3), -23.1%.
  • Non-exhibiting member suppliers, 192, (+27), +16.2%.
  • Manufacturers’ agents, 36, (+3), +9.1%.
  • U.S./Canadian association guests, 96, (+25), +35.2%.
  • Non-U.S./Canadian association representatives/guests, 68, (+17), +33.3%
  • Total 8,544, (+311), +3.8%.
  • Dealerships, 1,272, (+99), +8.4%.

The RVIA also provided comments from show participants:

“We’ve had a good show introducing our new element model. Having Terry Bradshaw on hand generated a lot of buzz and a lot of traffic.” — Kevin Slater, vice president of sales, Evergreen RV

“It’s my first year and it’s quite a trade show. It’s great to see the new technology and the resurgence in the market.” — Joe Stefanec, owner, Dee’s RV

“It’s been a good show. Traffic has been steady and we’ve been busy. We brought new product to this show that we didn’t have for the fall open house.  This is giving dealers more incentive to come to our display area.” — Jim Mac, director of marketing, Keystone RV Co.

“This is the best new dealer show in my six years of coming to Louisville. There’s more confidence among dealers this year than last year.” — Kevin McMahon, sales representative, Sunnybrook RV

“My fellow dealers are in a buying mood. Much more so than last year.” — Jim McAlpin, president, Grand Am RV

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