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Livin’ Lite RV Enjoys Record Louisville Sales

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December 13, 2010 by   Leave a Comment

Livin' Lite's new full-size CAMPLITE truck camper.

Livin' Lite's new full-size CAMPLITE truck camper.

Livin’ Lite Recreational Vehicles LLC, manufacturer of all-aluminum Quicksilver automotive campers, CAMPLITE travel trailers and VRV toy haulers, enjoyed record sales at the 48th Annual National RV Trade Show, Nov. 30-Dec. 2 at the Kentucky Exposition Center in Louisville.

“Livin’ Lite all-aluminum campers have always been unique, and we have continued to fine-tune them and expand the line,” Rick Barna, national sales manager, reported in a press release.

“Dealers have enjoyed more and more success on the retail level with our products, driving our continued growth and prompting our listing on Inc. magazine’s ‘Top 500 Fastest Growing Companies.’ Coming into Louisville, dealers asked for more mainstream features and a softer interior look in our CAMPLITE trailers, and we delivered,” said Barna.

“Our team back in Wakarusa did a tremendous job to give the dealers what they were asking for,” he added, “and the number of orders we took at the show is a testament to the fact that the CAMPLITE resonated with the dealers. We also introduced our first full-size truck camper with wet bath and full LP, which we also took a number of orders on.”

“It was really just the perfect storm for us as a smaller, independent manufacturer,” said Livin’ Lite President Scott Tuttle. “Unlike past years when we were hidden in a corner, we had a great spot on the main aisle and just about every dealer at the show was exposed to our unique, colorful campers. When they took a closer look, they liked what they saw and — combined with the fact that we offer larger territories in a day when most territories are getting squeezed — the end result was we signed up a number of new dealers.”

Meanwhile, Tuttle said Livin’ Lite didn’t bring a single white unit and, therefore, the Wakarusa, Ind., company’s display “stuck out“ with its orange, yellow and silver trailers.

“In a world of white, steel-and-wood campers, Livin’ Lite offers not only colorful exteriors, but also the lightest weight units on the market via our all-aluminum construction, which will literally last for decades.”

Contact Livin’ Lite (574) 862-2228 or www.LIVINLITE.com

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