Thor Motor Coach: Show Was ‘Huge Success’

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December 14, 2010 by   Comments Off on Thor Motor Coach: Show Was ‘Huge Success’

TMC-Logo-Land (10-2010)Thor Motor Coach President and CEO Bill Fenech is calling the latest Louisville Show a “huge success” for his Thor Industries Inc. division.

“The Louisville show was a huge success,” Fenech stated today (Dec. 14) in a press release. “The dealer attitudes toward all our products and company were phenomenal. The new ‘Best in Show’ A.C.E and our diesel pushers stole the show.”

“This is a very good indication of future business and we anticipate strong production rates for the upcoming year,” added Fenech, who created Thor Motor Coach this year by combining two Thor divisions, Four Winds International Corp. and Damon Motor Coach, that previously had been separate operations under his divisional management.

Prior to the 48th Annual National RV Trade Show in Louisville, Ky, Thor Motor Coach maintained its increased production levels throughout the fall with anticipation of additional increases for the upcoming year, the release states.

Rental orders are strong as well, which helps to support the production projections. “With increased production rates,” the release notes, “there is an elevated overall optimism, providing an opportunity to invest towards the future.”

Elkhart, Ind.-based Thor Motor Coach also reports that it:

  • Just committed to the largest rear diesel chassis order to date and placed large Ford Class A & C chassis orders as well.
  • Has purchased additional lamination equipment and is expanding its lamination facilities.
  • Will shut down for only one week for the Christmas holidays.
  • Is now utilizing as standard equipment the Cummins ISL 450HP diesel engine in its tag-axle Tuscany motorhomes, including a new 42FK floorplan.

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