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Winnebago Completes SunnyBrook Purchase

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December 29, 2010 by   Leave a Comment

Bb Olson

Bob Olson

Forest City, Iowa-based Winnebago Industries Inc. announced late today (Dec. 29) it had consummated the purchase of substantially all of the assets of SunnyBrook RV Inc., a wholly-owned subsidiary of SunnyBrook Manufacturing Inc., pursuant to an Asset Purchase Agreement for a total cost of $5.7 million in cash.

The acquisition was made through a newly formed, wholly-owned Winnebago subsidiary, Winnebago of Indiana LLC. According to a news release, Winnebago of Indiana will continue to manufacture towable products under the SunnyBrook brand and honor outstanding warranty commitments to current owners. Additionally, the new company plans to diversify the product line to include Winnebago-brand trailer and fifth-wheel products.

Elvie Frey, the president and majority owner of SunnyBrook Manufacturing, Middlebury, Ind., will remain with the company and serve as president of Winnebago of Indiana.

Elvie Frey

Elvie Frey

“We believe this acquisition will be highly successful,” said Winnebago Industries’ Chairman, CEO and President Bob Olson. “We are thrilled to have Elvie lead the new subsidiary forward.”

Randy Potts, Winnebago Industries’ senior vice president of strategic planning, added, “Winnebago Industries and SunnyBrook are two very quality-oriented companies and it was a great fit for us to have a presence in the heart of the RV capital. We believe we will be able to quickly grow the volume and market share of Winnebago of Indiana.”

“We are very excited to join the Winnebago Industries team and be part of an iconic American company,” said Frey. “This is a great opportunity for us to grow our organization as we develop exciting new products for both the SunnyBrook and Winnebago brands. We look forward to capitalizing on the top-notch Winnebago Industries’ dealer network as we bring them towable products to allow them to maximize their performance.”

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