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BowStern Releases 2010 RV Industry Study

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January 12, 2011 by   Leave a Comment

imageRepresentatives from BowStern, a national marketing firm specializing in the RV industry, announced today (Jan. 12) the completion of their 2010 RV Industry Survey Report.

The survey was conducted online over an eight-week period with 660 participants nationwide, according to a news release. Data from this survey is compiled in an extensive report available for the first time at the Tampa RV Super Show, which started today and runs through Sunday.

“This report will provide valuable data to many industry segments – helping shed light on current trends and preferences in the marketplace,” said Tom Derzypolski, principal, BowStern. “Today’s marketplace requires a smart, deliberate marketing approach. As a marketing communications firm, we conduct this type of survey annually to look for trends and opportunities on behalf of our clients.”

BowStern has made the survey available at no charge. For a copy visit their their webpage at www.BowStern.com and requesti one on the contact page.

Sample questions include:

  • What kind of RV do you currently own?
  • What size resort do you prefer to visit?
  • How far is your average RV trip?
  • How far in advance do you plan your trips?
  • What websites do you use to plan your trips?
  • Do you have internet access when you travel?
  • Do you have a “smart phone” (Blackberry, iPhone, Droid or other)?

“Information found in the survey, coupled with the focus groups we are conducting this week in Tampa, provide a solid base from which to make decisions on behalf of our clients,” Derzypolski continued.

Organizations wishing to recommend questions for inclusion in the 2011 Survey should e-mail them to Tom Derzypolski at tom@bowstern.com. The 2011 Survey begins with several strategic focus groups conducted over the first quarter of 2011. The online survey is expected to launch later in 2011.

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