Dealers View Dometic E-Commerce Program
During the 48th Annual National RV Trade Show in Louisville, Ky., RV dealers got a look at Dometic’s integrated e-commerce programs featuring RV.com, Dometic.com/usa and the newly upgraded generation of eDometic.com.
Those who signed on for the programs or verified their accounts were entered into a drawing for an iPad, which was given away at the end-of-day reception in the booth on both Tuesday and Wednesday of the show, according to a news release.
On RV.com, consumers can search for RVs for sale with a list of features, photos, a description and clear contact information for making the next step toward the sale. In addition to RV listings, RV.com offers information about Dometic’s RV products, current promotional specials and programs, and a sophisticated dealer directory.
Meanwhile, eDometic.com is a dealer-centric site that helps companies do business with Dometic more quickly and efficiently. It features an online catalog with online ordering capability as well as warranty registration, access to invoices and service contracts, obtaining quotes, downloading RGA forms and other files, and checking on warranty claims, payment history, item availability and order status.
“Companies in all industries are increasing e-commerce activity now more than ever, both business-to-business and business-to-consumer,” stated Brad Sargent, vice president of marketing. “We designed these online tools to help our associates sell to their customers as well as interact with us, and do both more seamlessly. These programs save time and money on all fronts.”
Tuesday’s iPad winner was Scott Howe of FMB Trailer Sales in Holmen, Wis., while Wednesday’s iPad winner was Lisa Fisher, parts manager at B&R Camper Sales in Theodore, Ala. Fisher, who was attending the Louisville show for the first time, said she’ll make good use of the Internet tools. “I’m new to all this, so I was looking for some user-friendly stuff. It’s pretty swell,” she said. “I like that Dometic is so friendly, helpful and full of knowledge. I’m just soaking it all up.”
The programs were well-received by show attendees, according to Kimberly Bennett, Dometic’s e-commerce manager. “People were very interested in both eDometic.com and RV.com. We’ve made several changes to both of the sites, and the dealers were excited to learn about them,” she said. “They were especially interested in learning more about the new online catalog on eDometic. Many said that the new features will help them be more productive.”
To learn more about eDometic.com and RV.com, contact Kimberly Bennett at (502) 550-2411 or firstname.lastname@example.org.