For one lucky winner, driving in Canada’s North in 2010 meant more than visiting fascinating communities and seeing spectacular scenery – it also meant winning a half-carat round Polar Ice diamond valued at over $9,000.
Frances Scidmore from Alamosa, Colo., first found out about the “Diamonds in the Rough” passport contest at the 2010 Quartzsite RV Show in Arizona and knew she’d want to travel the route that year, according to a news release. She will be returning to the Quartzsite Show at noon Jan. 26 to receive her brilliant prize from Kenny King, Quartzsite RV Shows, and Gerry LePrieur, Northwest Territories Tourism.
Every summer, adventurous travelers have an incentive to travel the Deh Cho Travel route – the opportunity to win a Government Certified Canadian Diamond. Mined at one of Canada’s first diamond mines in the Northwest Territories, the round brilliant diamond is generously donated by the city of Yellowknife, the “Diamond Capital of North America.”
Each year thousands of visitors drive the Deh Cho Travel Connection, a scenic touring route linking the Mackenzie, Liard and Alaska Highways in northern Canada. Deh Cho is the Dene word for “big river” and a fitting name for a region with the colossal Peace, Liard and Mackenzie rivers. The route traverses some of the most spectacular terrain in Canada, drawing visitors with its magnificent wildlife, rich culture and history, and its abundance of outdoor recreation opportunities.
The Diamonds in the Rough campaign has run from May 15 – Sept. 1 every year for the past three years. There will be a new polished brilliant diamond up for grabs in 2011. Full contest details are available at www.dehchotravel.com.