Peterson Industries Inc., manufacturer of Excel Limited and Winslow fifth-wheels and travel trailers, announced today (Jan. 21) it has added MSRP pricing to its website, www.excelrvs.com, for all models.
Peterson President Bryan Tillett stated, “By allowing the consumer to choose a floorplan and the options that appeal to them, and then print off an MSRP sheet, we feel we are accomplishing several things.” These include:
- We are keeping them on our site longer, thus increasing their interest in our product.
- We are establishing credibility in the value of the Excel line by offering a “Factory Produced” MSRP. Many manufacturers have no MSRP, or let the dealer make one up.
- The customer already has an idea of the value of the coach they are looking for upon entering the dealership, thus avoiding “sticker shock.”
- They already have somewhat of an idea of what options they want to have on their unit when sitting down with the sales representative at the dealership.”
“In the short time we have had the MSRP pricing on our site, we have already seen a substantial increase in site traffic as well as a longer ‘On Site’ time average.” Tillett stated.