The RV Centennial program conducted by the Recreation Vehicle Industry Association (RVIA) throughout 2010 to focus attention on the rich history and bright future of the RV industry continues to gather recognition, most recently being named as “Newsmaker of the Year” by RV Business magazine.
“We are honored that RVBusiness selected the RV Centennial as the top industry story of 2010,” said RVIA President Richard Coon. “With so many other compelling topics and trends from last year, it’s gratifying that the RV Centennial was recognized for its strong message of resiliency and the way it was embraced by our industry.”
Previously, the RV Centennial media relations effort, conducted by RVIA’s PR team and public relations agency, Barton Gilanelli & Associates, had been recognized by other media and professional communications organizations. PR News named the effort as a finalist in the media relations campaign category of their public relations competition. Additionally, the Association of Marketing & Communications Professionals presented the campaign with a Platinum MarCom Award while the Philadelphia Chapter of the Public Relations Society of America (PRSA) honored it with a first-place Pepperpot Award.
The RV Centennial was originally conceived to generate positive media coverage about the enduring appeal of RV travel and camping in a climate filled with bad economic news. RVIA expanded the scope of the effort to unite the RV industry behind a year-long celebratory event during a time of budget cuts and layoffs.