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Heartland ElkRidge Express on a Fast Track
Posted By RVBusiness On February 16, 2011 @ 10:18 am In Breaking News,OEM Showcase | No Comments
Heartland Recreational Vehicles LLC’s recently introduced ElkRidge Express has created an aggressive new price point in the mid-profile fifth-wheel market, offering durable, laminated construction and a host of upscale amenities for the cost of a comparably featured travel trailer, according to a news release.
“The ElkRidge Express has been resonating with consumers because they can now get the convenience, safety and room of a fifth-wheel for the same price as a travel trailer,” said Bryan Walczak, brand manager for the Elkhart, Ind.-based builder. “We are finding that it meets the needs of two key demographics ¬– consumers transitioning from a travel trailer to a fifth-wheel and first-time RVers looking for a full-featured coach.”
Available in four floorplans ranging from 22 feet to 26 feet, all with single slides, the ElkRidge Express is sharply priced with MSRP’s of $22,000 to $23,000. Distinguishing features include laminated fiberglass sidewalls, camp kitchens, multi-view TV areas and the industry-first side-aisle dressing areas.
According to Walczak, the addition of the Express series bolsters Heartland’s core ElkRidge luxury fifth-wheel line, creating “one of the widest price ranges in the industry” and establishing ElkRidge as a “stand-alone brand.” Boasting nine floorplans, MSRP’s for ElkRidge models range from $31,100 for single-slide models to $44,400 for quad-slide units.
“The ElkRidge made its mark by bringing a full-profile, upscale fifth-wheel to market in the same price range as mid-profile units,” Walczak noted. “The Express is an extension of that value-driven strategy. With the introduction of the ElkRidge Express, dealers are finding they can stock deeper with one brand, and satisfy more customers. Ultimately, our dealers and customers are happier.”
Built in a dedicated facility, the laminated fiberglass ElkRidge features integrated remote control systems, high-ceiling slideouts, solid-surface countertops, European-style hidden hinges, true slam baggage doors, roller bearing drawer glides and camp kitchens. Packaged with rich, cherry interiors, ElkRidge also offers an 88-degree turning radius designed to accommodate short-bed pickup trucks.
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