The North American Trailer Dealers Association (NATDA) has launched a new consumer site for everything trailer related. The site, www.NATDA.com, includes over 4,000 online trailer inventory listings, a dealer directory of trailer dealers across North America, partner programs targeted at trailer consumers (trailer warranties and retail trailer insurance) and tips for safe towing, according to a news release.
“NATDA recognized the need in our industry for a central consumer website where consumers can find everything they need to buy a trailer and operate it safely,” said Andy Ackerman, NATDA president.
NATDA has partnered with leading, full service, interactive media agency, NetSource Media. With over 15 years of experience providing online solutions to dealers, NetSource comes with all the technology and skills necessary to serve NATDA dealers and host the extensive new consumer site, the released stated.
The launch of the new site is paired with a massive social media, print and web-based marketing campaign to promote the new site to industry professionals and consumers.
The North American Trailer Dealers Association, established in 2007, is the only professional business association in North America that serves the light- and medium-duty trailer dealers and brings them together as a unified team. NATDA organizes and facilitates the annual Trade Show and Convention, provides education and business webinars to dealers, publishes the bi-monthly industry magazine, NATDA, and offers many discounts, programs and services to dealers across North America.
NetSource Media’s team has been developing online services for dealers since 1995, with the launch of www.RVUSA.com, an industry-leading classified site for RVs. Since their beginning, their focus has always been innovation and finding new ways to help their clients grow. Today, NetSource Media offers a full array of online marketing and inventory services to vehicle dealers across industries, with specialized services for trailers, RV, power sports (ATV, motorcycle, snowmobiles, etc.), boats and heavy-duty trucks.