Nexus RV to Debut New Lines at March Rally
Startup Class C manufacturer Nexus RV LLC will debut its first lines — a traditional Phantom minimotorhome and a B-plus-style Viper C-body — March 14-17 at the Family Motor Coach Association’s Southern Homecoming Family Reunion and Motorhome Showcase in Perry, Ga.
”We are in the process of ramping up our production,” said Claude Donati, president of the Elkhart, Ind., startup. ”February is our staging month and we hope to start bringing product off the end of the line on March 1,”
Donati said the first 50 units will be marketed to rental outlets as Scenic Traveler Class C’s.
”Our goal the first year is $20 million in sales and in five years, if things go right, we will be at $100 million,” Donati said. ”Our unit goal the first year is 240 — one unit a day.”
Phantom and Viper motorhomes will be sold factor- direct with a strong presence on Facebook and other Internet social media.
Nexus, currently with 17 employees, has 87,000 square feet of manufacturing space along with a 25,000-square-foot indoor showroom on 10 acres near the Indiana Toll Road on the north side of Elkhart.
”We are set up to take trade-ins and we will be selling used product as well as new,” Donati said, adding that by the end of the year the company expect to have 35-40 employees.
Nexus has made service arrangements with 200 independent service centers throughout the country. ”I’ve developed relationships with many of them during my many years of experience in the industry,” said Donati, formerly vice president of motorized at Gulf Stream Coach Inc. ”The service centers don’t sell product; they just service RVs.”
All Nexus Class C’s are built on 14,500-pound GVWR Ford E-450 Super Duty chassis with lightweight steel superstructures and Azdell Superlite composite sidewalls and roofs.
The Phantom is available in five 23- to 32-foot floorplans with up to two slideouts and an MSRP of $85,300. The Viper will feature a molded fiberglass cap and be offered in three 23- to 27-foot floorplans and up to three slideouts for an MSRP of $89,600.
Factory direct sales will allow Nexus to sell units for as much as $5,000 less than its competitors, Donati said.
”The benefits for the customer are saving money,” Donati said, reporting that the average Nexus’ selling cost is expected to be between $65,000 and $70,000.
In addition to the Internet, Nexus RVs will be marketed at major RV shows and Donati plans to host clubs at its Elkhart facility that have been ”orphaned” by manufacturers that have gone out of business, he said.