Facebook is usually the first foray dealerships make into social media, but if your page isn’t maintained correctly, it can actually turn off potential customers, according to a story in the March issue of RV Executive Today.
Knowing what to put on it — and what to leave off — makes the difference between an effective and inexpensive communications tool or a waste of time and resources.
To make Facebook work for you, say experts, first consider what draws people to this venue. Hint: It’s not a list of your inventory. As one savvy dealer says, customers go to Facebook to have fun, not get a sales pitch.
Instead, use Facebook as a tool for building and maintaining relationships with your established customers and for reaching out to potential customers. Change up the content frequently so people keep coming back to your page. Visual material is especially effective for attracting younger generations.
For tips on what kind of content to put on your page and where to find inspiration, read the March issue of RV Executive Today, which highlights social media.