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RVIA Board Eyes Key Topics at 3-Day Meeting
Posted By Bob Ashley On February 24, 2011 @ 5:52 am In Breaking News,News In Focus | No Comments
A proposed RV dealer service department certification program will be among the issues addressed next week during Recreation Vehicle Industry Association meetings in Tucson, Ariz.
A strategic planning session Monday (Feb 28) will lead off the three-day gathering at the Ventana Canyon Resort to update RVIA’s long-term goals, with an executive session of officers on Tuesday and a full board of directors meeting on Wednesday.
For a dealer’s service department to be certified, it would have to meet criteria such as employing a certain number of service techs and investing in specific equipment, said RVIA President Richard Coon.
Coon said the certification plan for dealership service departments is being developed in conjunction with the Recreation Vehicle Dealers Association (RVDA). RVIA and RVDA already operate a joint accreditation program for individual service technicians.
”It’s (dealer certification) something that we will be talking about,” Coon told RVBUSINESS.com. ”We’ve looked into it and we’ve put something together. Both boards will meet and have to vote on whether to go forward.”
The program is tentatively being structured to carry the Go RVing banner, Coon reported. ”’Mr. Good Wrench by Go RVing’ or something like that,” Coon said, stressing that only a dealership’s service department would receive certification, not the entire dealership.
Also on the board’s agenda is a plan for RVIA to become responsible for reporting wholesale shipments into Canada through the sales of RVIA seals.
”We will be voting on whether to add an RVIA sticker for every unit going into Canada and collecting Go RVing money for Canada,” Coon said. ”It’s been a problem in the past where you have different organizations supplying shields and (difficulties) for the CRVA (Canadian Recreation Vehicle Association) to collect the Go RVing assessment for Canada.
”Today, they collect it on their own and they don’t feel like they have been collecting their fair share. And they haven’t.”
RVIA Board members will also hear an update on the new Go RVing advertising campaign now under development by the Richards Group in Dallas, Texas. Several concepts for new ads will be presented to the Go RVing Creative Works Group on March 11. This ad-hoc group represents all segments of the industry — manufacturers, suppliers, dealers, campgrounds, state associations and Go RVing Canada.
“This all-industry group will review several presentations from the Richards Group and then work to whittle that down to those that will go in front of the Go RVing Coalition when it meets in June at RVIA’s Committee Week,” said Coon.
Not on the agenda but likely to be discussed informally, meanwhile, is the effect of a spate of new fall manufacturers’ ”open house” product shows in northern Indiana on RVIA’s annual National RV Trade Show. ”Louisville is a hot subject for all of us at the moment,” Coon said. ”We’ll be kicking that around to make some sense out of it.”
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